WWD Speaks With HERO® Founder Adam Levene on Humanizing Online Shopping

WWD Speaks With HERO® Founder Adam Levene on Humanizing Online Shopping

Hero Founder Adam Levene sat down with WWD to discuss how humanizing the online shopping experience is ushering in a new era of eCommerce.

The conversation touches on everything from the growth Hero and our customers have seen over the last year to what consumers are looking for in a virtual shopping experience.

On the power of delivering the IRL experience to customers at home, Adam shared: “Customers routinely spend up to 70% more when able to have a personalized visual shopping experience. And they are 21x more likely to purchase after interacting with an in-store associate.”

On solving the unprecedented challenges faced by retail brands the past year, Adam commented: “85% of Hero customers were able to keep their retail associates employed amid temporary COVID-19 store closures, and Hero interactions accounted for up to 15% of our customers’ revenue in 2020.”

Read the full piece here.

Spread the word:

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.