Talking shop: What we’re expecting to see at Shoptalk Europe

After a hugely-successful 2nd annual event in Las Vegas, Shoptalk is back to host its inaugural event in Europe where Hero Founder & CEO Adam Levene will be presenting alongside the likes of Ikea, Casper, Lyst and Farfetch.

“An all-inclusive community for the retail and ecommerce sectors that focuses on world class content, speakers and networking”

As an all-inclusive community for the retail and ecommerce sectors that focuses on world class content, speakers and networking, Shoptalk has fast become the premier event for the global retail industry.

With the most recent event in April hosting 5,500 attendees from 40 countries discussing a plethora of topics, and with content from expert speakers, start-up founders and industry CEOs, we’re incredibly excited for what’s next in Copenhagen.

Here’s a few things we’re expecting to make it onto the agenda:

The Amazon threat
Rarely left off a conference agenda or conversation, Amazon will likely be a hot topic at Shoptalk. Fresh off the news that the ecommerce giant bought Wholefoods for $18.7bn, agreed a deal with Nike to sell its products directly through Amazon for the first time and announced Prime Wardrobe — all in the space of a week — the name on everyone’s lips will be “Amazon”. Retailers will be looking for strategies on how to compete, stay alive, or simply work with Amazon in the ever-evolving Bezos era.

Store of the future
From Farfetch to Target, everyone in retail is talking about the store of the future. We don’t expect that to change at Shoptalk, but what we do see is a variety of takes on what the store of the future might look like (hint, it might not be an iPad-enabled physical store). With over 2,200 projected attendees at Shoptalk Europe, made up of technology companies, start-ups and established retailer CEOs, it will be interesting to see what the retail industry has to say about own its future.

Disruptive European start-ups
Europe is a hotbed for innovation, boasting over 800,000 start-ups. With hubs like London and Berlin leading the way in technology, fashion and commerce, we’re expecting to see a strong standing from Europe’s start-up businesses in the retail space to match the showing of their American counterparts earlier in the year.

Whatever makes its way onto the agenda, we’re delighted to be back at the event, where we’ll be on stage making an exciting announcement. If you’re planning on attending Shoptalk Europe, come by our booth or drop in for our presentation. If you’d like to pre-arrange a meeting drop us a line here.

Look forward to seeing you there.

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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.