Introducing Shoppable Stories: Bringing Video Shopping to eCommerce

At HERO®, we’re on a mission to bring the IRL experience to online shopping. Millions of customers across sites such as Levi’s, Herman Miller, and rag & bone have shopped virtually with an expert in-store over chat and live video calls.

Today, we’re introducing our most powerful feature to date: Shoppable Stories.

Tapping into the seismic growth of stories as the world’s favorite way to consume authentic video content on social platforms like Instagram, Facebook and Snapchat—with Hero shoppers can now watch and buy from stories created by associates in-store, as they shop online.

The feature gives a community of thousands of store associates in 30 countries the tools to create shoppable videos that showcase their favorite items while telling product stories in a new and engaging way, transforming them from associates into brand influencers.

The Video Shopping Revolution

Video shopping has exploded under a rapidly changing retail landscape. A report by Bloomberg estimates a staggering 20% of all online shopping in China will be done through video by 2022, while WWD cited the success brands like Credo Beauty have seen with two-way video calling from Hero, a feature introduced earlier this year.

Video shopping has emerged as the most effective and personal way for retail brands to connect and convert shoppers, fundamentally shifting the ecommerce experience to one that is more human.

The In-store Experience, Online

A retailer’s in-store experience is what sets it apart from the competition. With Shoppable Stories, they can deliver a carousel of snackable videos, available online 24/7, featuring the same associates that assist customers in-person.

Retail brands can welcome shoppers and recommend new products just like they would in real life. Shoppers, meanwhile, can choose their level of engagement, shopping the story as they browse, liking their favorite videos, or initiating a chat or video call to continue their shopping journey.

“In 20 years, the ecommerce experience hasn’t evolved all that much beyond static photos on a web page. In 2020, every retail brand has to unlock its human edge and provide a point of differentiation online. With Shoppable Stories, we’re taking the fun, creative and authentic way we communicate on social media and bringing it to ecommerce for the very first time. We can’t wait to see what brand ambassadors create,” comments Adam Levene, Founder of Hero.

Available on HAY, Credo Beauty, Faherty, and size?

Shoppable Stories is initially available in beta to shoppers on HAY (Herman Miller), Credo Beauty, Faherty, and size?, and will soon be available for all Hero retail partners from early 2021.

“While ecommerce is surging, we’re constantly seeking new ways to bring the in-real-life experience online. Hero’s new Shoppable Stories feature allows us to do just that, giving our customers design and product inspiration in an authentic, video-first format that makes shopping online feel more like social media,” commented Ben Groom, Chief Digital Officer of Herman Miller Group, the parent company of HAY.

To learn more about Shoppable Stories, schedule a demo now.

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.