The Detox Market joined HERO® and Shopify for the latest episode of Shopify’s newly launched podcast, Resilient Retail.
The second part of Resilient Retail x Hero’s podcast week, Hero Founder Adam Levene was joined by The Detox Market CEO Romain Gaillard, in discussion with Resilient Retail host Kristen LaFrance.
Episode two, aired November 19, focused on The Detox Market’s remarkable results with virtual shopping, covering everything from how the beauty brand set their store teams up for success to how they infuse the human element in everything they do.
On the subject of keeping store teams on payroll while stores were shut, Romain shared: “We have amazing people that are passionate about what we do, advising customers everyday what to put on their skin. When stores were closed, we leveraged this talent pool by bringing it online with Hero. It was very successful and easily adopted by the team. We took the physical world and made it digital, offering a level of service you’d expect in-store but that you’d never expect through ecommerce. Everyone loved it. ”
Discussing how far web stores have come, Romain explained simply, “You can create a beautiful landing page to tell your story but you’re never going to replace the human touch.”
Watch the episode below.
Resilient Retail shares real stories and insights from retail business owners to help others find inspiration, take action, and make businesses future-proof. Previous guests include President of Shopify, Harley Finkelstein, Retail Brew’s Halie Lesavage, food writer Nik Sharma, and streetwear pioneer Jeff Staple.