SABON Launches Virtual Shopping With HERO® to Bring its Personalized Experience Online

SABON, the global boutique luxury bath and body brand, has partnered with HERO® to bring the experience of its US stores to life online with virtual shopping. The new SABON virtual shopping service, SABON Live, connects online customers live with a beauty specialist at SABON who can advise them on body and lifestyle products, just like in-store. 

The power of this personalized experience speaks for itself:

Online shoppers are now converting at 12x the rate of beauty industry averages. 

SABON’s partnership with Hero marks another strategic step by the brand to make their bath and skincare products available to all. Customers throughout the United States are now able to connect with an in-store Brand Ambassador from SABON when shopping online to receive product recommendations, photos, video consultations, and ask detailed questions, all in one intimate conversation.

“SABON Live continues to be a fantastic experience for both our shoppers and our Brand Ambassadors,” said Sebastien Guinchard, CEO of SABON. “Hero has given us the ability to offer products that are only available in-store to online shoppers, and provide many personalized services to online shoppers like helping them find the perfect gift with complimentary gift wrapping. We’re also able to help them save on shipping by sending online orders directly to their local stores. This highly-personalized experience is something we look forward to continuing to offer for online shoppers.”

SABON’s beauty specialists also use Hero to stay in touch with customers and share product updates by text, recommend complementary items, or send notifications when a product is back in stock. To learn more or to connect with a SABON Brand Ambassador, visit

SABON joins leading brands around the world partnering with Hero to offer shoppers a seamless virtual shopping experience. Check out our customer stories to discover how others are making online shopping more human.

Spread the word:

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.