Klarna Acquires HERO®. Social Shopping Just Got a Little Smooother.

We’re excited to announce that Hero is joining Klarna, the leading global retail bank, payments and shopping service.

Six years ago we set out with a mission to make online shopping more human. Today we have grown to become the global leader in virtual shopping and are trusted by some of the biggest retail brands on the planet across more than 30 countries. All of this has only been possible through the ongoing partnership and support of our customers, investors and our brilliant team.

Klarna and Hero are joining forces to support the seamless convergence of physical and online shopping experience for retailers and shoppers. Hero’s one-to-one and one-to-many video shopping products will be made available to Klarna’s 250,000+ retail partners and in time, we will look for new and innovative ways to bring the firepower of Klarna to our customers, but for now, it’s business as usual.

“With HERO we share an ambition to elevate the shopping experience for consumers through the seamless convergence of online and in-store shopping experiences, supporting retailers to captivate and engage audiences in exciting new ways. We see a huge opportunity to leverage HERO’s existing platform and expertise to allow in-store retail professionals to become global brand ambassadors and influencers, powering growth for retailers and creating an entirely new hybrid shopping experience for consumers,” comments Sebastian Siemiatkowski, CEO of Klarna.

“Klarna is a company we’ve long admired. They have built an iconic brand and proposition, and a unique culture that makes it the perfect home for our team. By joining forces we are able to bring our technology to even more merchants and consumers across the world, making online shopping more social, interactive and ultimately more human,” comments Adam Levene, Founder at Hero. 

Klarna was founded in 2005 in Stockholm, Sweden, with the aim of making it easier for people to shop online. Klarna is now the leading global payments and shopping service, and Europe’s most valuable fintech unicorn, providing smarter and more flexible shopping and purchase experiences to 90 million active consumers across more than 250,000 merchants in 17 countries.

We want to thank all of our partners for taking this journey with us. We can’t wait to keep growing together.


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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.