HERO® Recognized as Top Global Digital Innovation for partnership with Harvey Nichols

Retail Insider has undertaken a 12 month study to discover the best digital innovations in retail today, from right across the world. HERO®, along with our partners Harvey Nichols, are thrilled to be recognized in the rankings alongside Amazon, JD.com, Rent the Runway and Nike among others.

The HERO® app in use by a stylist in-store

The report concludes:

“Department store Harvey Nichols is rolling out the Hero service to all its stores after successfully trialling the solution that connects online customers with store associates. Customers access Hero via the department store’s website and can summon a specialist in the store to provide them with information they require on specific products.

The employee can take photos and live stream video from the shop floor to the customer thereby giving a rich and personalised experience. Harvey Nichols very much uses Hero as a multi-channel tool as employees are encouraged to suggest customers visit the stores, where they can continue the relationship with the specialist. Use of Hero is now considered a part of how the company incentivises employees.”

The recognition follows the announcement of HERO® being named a 2019 Cool Vendor in Retail for Excellent Execution of Customer Expectations by Gartner.

In late 2018, Harvey Nichols and HERO® were jointly awarded the prestigious Luxury Briefing Award for Innovation.

The full report is available to view online.

About HERO®

A leader in conversational commerce, HERO® is the messaging app for stores, powering Nike, adidas, Levi’s, Harvey Nichols, rag & bone and more. Our technology makes it effortless to text, chat and video call with customers; growing ecommerce sales while converting URL visitors into IRL customers.

Read next: