Hero is shortlisted for a Glossy Award

We’re delighted to have been nominated for a 2018 Glossy Award for Best In-Store Tech for our partnership with John Hardy. The Glossy Awards honor the brands, media companies and technology firms that are transforming the fashion and beauty industries at a time of seismic change. Other award nominees include Sephora, Reformation, Burberry, Chanel and Allbirds among others.

Our nomination with John Hardy

With shoppers spending more time browsing online than ever, John Hardy’s growing footprint of boutiques use Hero to extend the expertise of the associate and experience of the store to digital, for the very first time. This innovative approach is significantly boosting conversion rates and average order values whilst delivering a unique customer proposition. In a recent Forbes profile, they credited John Hardy’s success to “having a robust and sales-generating omni-channel strategy…something that no new luxury brand can do without, and John Hardy is bringing it.”

You can read a deep-dive into the partnership here, or watch the short film below.

Awards judge and Glossier VP, Marketing Ali Weiss said, “This year’s entries had the common thread of creating new experiences that redefine how people interact with product and brand in retail spaces. I was quite impressed with the whole spectrum of approaches; everything from leveraging technology to new brick & mortar concepts and physical product innovation.”

The winners will be announced at the Glossy Awards gala on June 14 at Current in New York City.

Stay tuned.


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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.