HERO® adds to Leadership Team with new COO and President of Luxury Partnerships

We’re thrilled to announce several executive hires to Hero’s leadership team, accelerating our mission to transform retail.

Hero welcomes former Chief Digital Officer at Tailored Brands Inc. and former Head of Business Development, Multichannel Retail at Google, Benjamin Baum as Chief Operating Officer (COO). A graduate of Princeton and Harvard Law School, Ben started his career at Boston Consulting Group before spending more than six years in senior strategy roles at Target.

Marc Hruschka joins as President of Luxury Strategy and Partnerships with previous experience as President & CEO at Chopard US, VP at Chanel, and most recently CCO at John Hardy. Marc started his career in various leadership roles for Richemont’s portfolio brands including Tiffany & Co, Cartier and Van Cleef & Arpels.

These announcements follow the appointment of Natasha Franzen as Vice President of Customer Operations earlier in 2018, joining from Folli Follie Group where she was Director of eCommerce for North America.

Hero CEO, Alistair Crane, explains, “We’re proud to announce a stellar line up of executives to our leadership team, accelerating our vision to transform retail by uniquely extending the physical experience of the store to digital. By bringing together the most experienced team of industry titans, no other technology company is as well positioned to understand the strategic issues facing retail today, pioneering groundbreaking innovation that transforms an entire industry.”

Hero’s omnichannel platform connects online shoppers live with associates in-store

Benjamin Baum, COO continues, “I am thrilled to be joining Hero at this critical time to help retailers of all kinds compete, transform and win in the age of new retail. My career has been built on having a deep understanding of what makes retail brands important to consumers — Hero’s team has built some of the most impressive technology that is solving many needs of retailers in 2018. It’s critical to survival for retailers to digitally reinvent themselves while preserving the unique strengths of stores and service that have made them who they are. I look forward to building great things with Hero and our retail partners.”

Marc Hruschka, President of Luxury Partnerships adds, “Global retail is at an inflection point, and in luxury, brands are looking to double down on digital while protecting the white glove service traditionally found in the boutique. Hero is preserving and pioneering the most personal shopping experience and at the same time driving new sales opportunities for associates to earn digitally for the very first time, both in-store and online. I’m excited to help forge new global partnerships and cement Hero’s reputation as the omnichannel power brand.”

An associate at Men’s Wearhouse in the US livestreams with an online shopper straight from the shopfloor

Based in New York and London, Hero has fast become retail’s most innovative omnichannel technology company, leveraging brick-and-mortar stores to influence online sales. In September 2018, NRF recognized Hero as the most innovative retail engagement technology at Shop.org, and in June the company was shortlisted by LVMH as one of the world’s most innovative emerging companies.

Hero maximizes the customer experience by connecting digital shoppers live with associates in-store. From anywhere in the world, an online customer can feel like they are shopping the store with the confidence to buy online or go in-store. Crucially, associates can benefit from online sales and web traffic for the very first time, supercharging their earning potential. Today, thousands of store associates across US, Europe and Asia use Hero to connect with digital customers in a whole new way.

Hero Founder Adam Levene and CEO Alistair Crane

Hero was founded in late 2015 by Adam Levene and is led by CEO Alistair Crane. The company counts Yasunobu Kyogoku, former COO of Uniqlo USA, and Pearson Poon, Executive Director of Harvey Nichols, among others, as investors and advisors. Hero has rapidly forged multi-year partnerships with leading luxury groups including LVMH and Richemont and global brands including John Varvatos, John Hardy, Men’s Wearhouse, Jos A Bank and Harvey Nichols, and is scheduled to launch several high-profile partnerships later this year.

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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.