FRAME Partners With HERO® to Launch Virtual Shopping & Clienteling

FRAME, the iconic American fashion brand renowned for its collections in denim, cotton, leather, and cashmere, has partnered with HERO® to launch virtual shopping to online customers. The new virtual shopping service connects customers on live with stylists through chat and video consultations and is already growing FRAME’s average order values by 61%.

Virtual shopping brings the FRAME in-store experience to life online in an engaging and seamless way. FRAME’s team of stylists can follow what customers are shopping for in real-time, answer product questions and easily share personalized product recommendations just like they would in-store – over chat and video.

FRAME’s partnership with Hero follows the brand to their 15 retail locations, with the most recent openings being in major cities like New York City, Boston, and Austin. Today, FRAME is sold through its retail locations and e-commerce store, and leading department stores and boutiques across the world.

“At FRAME, we pride ourselves on providing a best-in-class customer experience and are always looking for ways to enhance it by blending our online and offline channels in an engaging way. We’ve always believed that brands need to create an e-commerce platform that helps consumers shop on their terms” said Jens Grede, Co-Founder of FRAME.

“Through our partnership with Hero, we’re able to provide an authentic and easy virtual shopping experience for FRAME shoppers from around the world.”

FRAME’s store associates also use Hero for clienteling; to stay in touch with customers and share product updates by text, recommend complementary items, or send notifications when a product is back in stock. To learn more or to connect with a FRAME product expert, visit

FRAME joins 200+ leading global brands partnering with Hero to offer shoppers a seamless virtual shopping experience. Check out our customer stories to discover how others are making online shopping more human.

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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.