HERO® Named to CB Insights First-Ever Retail Tech 100

Hero has been named to CB Insights’ first-ever Retail Tech 100, a list highlighting the 100 most promising B2B retail tech companies in the world. As the #1 virtual shopping app for retailers, Hero brings the in-store experience to online customers through text, chat, and video call.

As Hero Founder Adam Levene recently explained to The Industry Fashion, “Consumers have wholeheartedly embraced virtual shopping this year as a way to get the same personalization and service they expect in a physical store from the comfort of their own homes.”

Virtual shopping has emerged as the best way for online shoppers to get the IRL experience online, particularly in light of COVID-19 accelerating the shift to ecommerce years ahead of predictions.

Black Friday and Cyber Monday further demonstrated the confidence customers have placing orders through virtual shopping: retailers using Hero saw an average conversion rate of 18% and 2x the average order value compared to online sales without Hero.

“Consumers today want authenticity and connection more than ever before, and virtual shopping fits that bill,” continues Adam. “It’s incredible to receive this recognition from CB Insights as we continue on our mission to bring the IRL experience to online shopping through text, chat, and video call, in addition to exciting new features in key markets across the globe.”

This recognition follows our recent introduction of Shoppable Stories, our most powerful feature to date that taps into the seismic growth of stories as the world’s favorite way to consume authentic video content.

Initially available in beta to shoppers on HAY (Herman Miller), Credo Beauty, Faherty, and size?, Shoppable Stories will soon be available for all Hero retail partners from early 2021, furthering the ways in which customers can get the in-store experience online.

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.