Founded in 2013, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Renowned for making high-quality, sustainably-minded, feel-good favorites that bring joy to wear. Faherty feels a deep responsibility to do things differently: to promise comfort without compromising quality, hold themselves to a higher standard with a lower environmental impact and leave the world a better place than they found it.
INSPIRING PURCHASES WITH STORIES
Faherty added Stories by Hero to visually guide shoppers to their favorite products. Since launching with Stories, Faherty has reduced bounce rate by 18%. Shoppers who viewed stories also spent 3.7X longer browsing the website.
Stories has inspired Faherty’s team of product experts who shoot videos, tag them with products and upload them for review. “The biggest excitement is the team getting featured on the website” says Katia, West Coast District Leade at Faherty.
Faherty’s management also loves the powerful controls for reviewing and approving stories: “Being able to manage which videos get published on the online store is a big lift for our leadership team – it’s so clean and easy and means disparate teams can moderate together” adds Katia.
“THE TEAM GETTING FEATURED ON THE WEBSITE IS THE BIGGEST REWARD, INCENTIVE AND MOTIVATING TOOL.”
BUILDING CONNECTIONS WITH VIRTUAL SHOPPING
With Hero, Faherty’s product experts can guide online customers through their shopping journey with powerful virtual shopping tools. Store teams send photos and videos of products up close to bring the IRL experience of the store into the online shopping journey.
Since Faherty switched to Hero from another service, it has achieved a 25% increase in chats, mobilizing its product experts to connect with more shoppers. Hero has also driven a 7% decrease in call center tickets, ensuring shoppers visiting the Faherty online store with product enquires get the best possible experience.
“Hero gives our team a powerful platform to build relationships, drive sales and boost footfall to our physical stores.”