The Biggest Trend from Shoptalk Europe 2017

Last week I had the honour of taking to the stage at Shoptalk Europe in Copenhagen to share the story of Hero and how live shopping is helping establish Harvey Nichols as the world’s first digital department store.

The sold-out event, the first time held in Europe, brought together speakers from Ikea, House of Fraser, H&M and Westfield as well as disruptors like Away Travel, Ace & Tate, Birchbox, Lyst, AppearHere and of course, Hero, among others.

Watch the short clip below to hear my biggest takeaway from the event.

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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.