26 Aug

01:00 PM ET / 06:00 PM GMT

Ted Baker and Tim Dessaint on Bringing Creator Culture to Online Shopping

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Kirstin Barrett

Retail Development Manager, Ted Baker

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Tim Dessaint

Content Creator


Natasha Franzen


Social commerce is on the rise. Shoppers today want an experience that’s less static, and more like IRL.

Kirstin Barrett, Retail Development Manager at Ted Baker, joins us to deep dive into how Ted Baker is bringing the power of what makes IRL shopping special into the online shopping experience. And share how they are turning product experts into brand influencers with Stories, social-style shoppable videos live on their eCommerce store. 

TikTok influencer, Tim Dessaint, joins us to share insights into Gen Z and Millennial consumer behaviors and how brands can create relevant content that attracts a community of shoppers.

Together we’ll uncover strategies that retailers across all industries can put in place to deliver the real, authentic content that shoppers are craving.

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.