Supporting Black-owned businesses has surfaced as one of the most impactful ways to stand in solidarity with the Black community. Here are 10 Black-owned Shopify stores anyone can support from home.
Vote with your dollar. Put your money where your mouth is. There’s no such thing as a free lunch. These are expressions that reflect the power of spending. Since the horrific death of George Floyd at the hand of Minnesota police officers, a widespread call to support Black-owned businesses has emerged as one of the most effective ways for people of all backgrounds to stand in solidarity with the Black community. From May 25 to July 10, interest in Black-owned businesses on Yelp increased by more than 7000% compared to the same time last year, the company said in a report published on July 22.
Online shopping has made it possible for people around the world to join this aspect of the movement, making it more accessible and easier than ever to personally contribute to the cause. Hero partner Shopify, one of the world’s largest ecommerce platforms, is helping lead the charge, championing entrepreneurship and its ability to transform lives at every opportunity.
To provide a single resource for shops that directly support Black business owners and their communities, we rounded up 10 Black-owned Shopify businesses we hope you’ll join us in supporting.
*Before you start shopping, please note that this list is by no means exhaustive. Additionally, there are other ways to stand in solidarity with the Black community. Find out how you can get involved by visiting Black Lives Matter, BEAM, the NAACP Legal Defense and Educational Fund, and the National Association of Black Journalists.*
Amsterdam-based Daily Paper has been making waves in the fashion industry since it launched in 2010. Founded by Jefferson Osei, Abderrahmane Trabsini, and Hussein Suleiman, the label has pushed the boundaries of menswear and womenswear year after year, drawing on obscure references most brands wouldn’t think of touching.
During the Spring/Summer 2021 season, for instance, when fashion brands were scrambling to stream runway shows to industry insiders at home, Daily Paper made a left turn and created an immersive 360° virtual reality experience in place of a conventional collection.
The Daily Paper trio followed this up a few days later by uniting with fellow Black-owned Dutch brands on the “In Unity, There Is Strength” T-shirt in support of Black Lives Matter Amsterdam.
Keep up with the brand and shop the latest offerings at dailypaperclothing.com.
Garden of Coffee
The cultural and personal connections associated with the humble coffee bean span generations. In the West, that history is usually spoken of in terms of first, second, and third wave coffee, covering the time between bland pre-ground coffee packaged in tin cans to today’s independently owned specialty coffee roasters.
Far before any of these terms existed, Ethiopia, the ancient, fertile homeland of coffee, was going about its business, brewing potent, delicious cups as it has for centuries.
Garden of Coffee continues this tradition, hand-roasting Ethiopia’s finest beans inside the company’s Addis Ababa roasting atelier. Far beyond “small batch” coffee roasting, each batch is personally roasted to order on ceramic roasting equipment.
Discover how coffee was meant to taste at gardenofcoffee.com.
Chicago French Press
While Garden of Coffee is focused on traditional coffee excellence, Chicago French Press takes a more experimental approach. Founded by former Wall Street analyst Kris Christian, “Original Blend” is about as ordinary as it gets at this online-only Windy City roaster. Instead, Maple Pecan and Chocolate Blueberry sit next to Coconut Creme and Peach Nectar.
There’s plenty of blends to choose from, each flavored by hand with ingredients and spices that bring out flavor profiles previously only available through unnatural syrups. Chicago French Press knows these choices can be overwhelming, that’s why they’ve launched a subscription service that lets you try new flavors every month.
Start your unexpected coffee journey at chicagofrenchpress.com.
Self-care has reached dizzying heights since the coronavirus pandemic forced everyone indoors. Without the need to express yourself through clothing and with so much time spent on Zoom calls, it’s only natural that skincare would become the category so many now find themselves obsessed with.
Enter buttermeupgoods skincare. Few brands offer products as natural, affordable, and minimal, while ditching the usual coconut oil and shea butter combination. Every product found here is handcrafted and formulated with organic and non-GMO ingredients.
The company even offers a simple way to shop by skin concern and recently expanded into protective face masks so you can address all of your facial needs in one place.
Step up your skincare routine at buttermeupgoods.com.
BLK MKT Vintage
At BLK MKT Vintage you never know what you’ll find. One thing that is, however, guaranteed: whatever you find, it will have a unique backstory that perfectly captures a moment in time.
Based in Brooklyn, the store’s stock is constantly changing, offering vintage Starting Lineup figurines one day and ultra-rare hand-carved sculptures the next.
What unites them all is their connection to Black culture and history. Seen together, these products are a love letter to the people that have shaped—and continue to shape—the world’s most cherished stories and ideas.
Dig through buried treasure at blkmktvintage.com.
A colorful alternative to the understated elegance of buttermeupgoods, Golde is a Brooklyn-based purveyor of superfood-boosted essentials for health and beauty. Founded by Trinity Mouzon Wofford and Issey Kobori in 2017, the brand makes sure all of its products are natural, easy, and, most importantly, fun.
The bold, bright packaging does justice to this mission, blurring the line between skincare and food. Thankfully Golde offers both so you can give yourself a vegetable-infused face mask while sipping on a matcha turmeric latte blend.
Go all in with the addition of a woven cotton tote, canvas travel pouch, and heavyweight long-sleeve at golde.co.
Founded by lifelong performer Hassan Sayed in 2015, Haus Urban is a skincare label dedicated to the grueling demands of working in front of the camera and on-stage. Witnessing first hand what heavy paint and makeup does to a performer’s skin, Sayed set off to develop products that protect entertainers from the occupational hazards of show business.
The result is a line of products named after well-known industry terms such as Double Time and Curtain Call. Like the founder, the brand doesn’t take itself too seriously, peppering product descriptions with playful jokes like “Powdered wig not included.”
Haus Urban stresses it’s not just for performers though so to see how your skincare routine will benefit, head to hausurban.com.
The Wrap Life
The Wrap Life’s Instagram bio says it perfectly: “We make very pretty things for your hair.” One visit to the website and you’ll agree.
Founded by Nnenna Stella, The Wrap Life takes premium fabrics and crafts stunning headwraps and headbands that can be worn any number of ways.
Don’t know where to start? Fear not. The brand’s created dozens of easy-to-follow, beautifully executed tutorials that will have you approaching peak wrap life in no time.
Additionally, the brand places community front and center, highlighting individuals across the world that serve as inspiration.
Join the community now at thewrap.life.
Founded by KJ Miller and Amanda E. Johnson, mented cosmetics is a beauty company dedicated to creating products for skin tones that have been historically underserved by major brands.
Like The Wrap Life, mented makes it easy to jump into their world, providing a Shade Finder to discover your shade in seconds. The experience is seamless and the wealth of products available—from lipsticks and setting powders to bronzers and eyeshadow—ensures everyone will check out with at least one product they’ll love.
Find your perfect shade at mentedcosmetics.com.
A former marketing professional turned doctor, Camille Verovic’s GirlandHair is a personal journey in the form of a company. Because of her busy lifestyle, she often opted for protective styling, choosing hair extensions, crochet braids, wigs, braids, or weaves instead of her natural hair.
Quickly realizing there was simply no natural hair care product created to maintain and grow her natural hair while put in a protective style, the idea of a product line designed to maintain natural hair underneath hair extensions was born.
Fast forward to today and GirlandHair produces the #1 natural hair care system for growth retention under protective styles. Each product comes beautifully packaged and the range has expanded to include everything from starter kits to hair masks.
Protect your hair naturally at girlandhair.com.