Woolrich Brings the In-Store Experience Online With HERO®

Heritage clothing brand Woolrich has partnered with HERO® to deliver a personalized shopping experience online. At the tap of a button, online customers can now connect with store teams for a 1-on-1 virtual shopping experience through text, chat, and video call.

Founded in 1830 by John Rich and Daniel McCormick in Pennsylvania, Woolrich has the distinction of being the oldest manufacturer of outdoor wear in the United States. Today the company is known for blending the rugged needs of outerwear with the sophistication of city life.

Now available to Woolrich customers in Italy, in-store experts can guide customers through their buying journey as if they were shopping in person, providing the necessary support in all stages of product choice and purchase, as well as handling requests for information through videos and photos of Woolrich products.

Additionally, store teams can see which products shoppers are browsing in real-time and access Woolrich’s entire omnichannel stock—not just products available in-store—allowing store teams to share personalized products recommendations sourced from a complete inventory.

With built-in clienteling, store teams can text and email shoppers to share new product releases and to notify customers when a product is back in stock—growing loyalty and customer lifetime value long after the first transaction.

Woolrich joins leading brands around the world partnering with Hero to offer customers a seamless virtual shopping experience. Read our customer stories to discover how others are making online shopping more human.

About HERO®

HERO® is the #1 virtual shopping app for stores, powering Nike, Levi’s, Deciem, rag & bone, UNTUCKit and more. Our technology makes it effortless to text, chat and video call with customers; growing ecommerce sales while converting online visitors into offline customers.

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