Veronica Beard is Transforming the Way Customers Shop Online With HERO®

Elevated American ready-to-wear brand Veronica Beard has partnered with Hero to bring the physical experience of the brand to customers at home.

From product recommendations to styling advice, store teams can now connect with online customers in real time for an elevated virtual shopping experience through text, chat, and video call.

Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. What began as a rack of dickey jackets in 2010 has now expanded into a full lifestyle collection intuitively built for real life, one that is inclusive of women everywhere and makes them feel confident every single day.

Today the brand counts a number of celebrities as fans including Nicole Kidman, Lily Collins, Kerry Washington, Sarah Jessica Parker, and Jennifer Lopez.

With Hero, Veronica Beard is meeting customers wherever they are while offering a personalized shopping experience virtually. At the tap of a button, online customers can chat with a stylist and receive personalized advice and recommendations just like they would in-store.

“We put a great deal into building a connection with our customers. After the pandemic hit, we needed to shift to a more virtual model,” says Co-Founder Veronica Swanson Beard. “We wanted to give our customers a layered shopping experience in a curated space that gives them a glimpse into the physical world of Veronica Beard from the comfort of their homes.”

Additionally, Veronica Beard stylists can initiate video calls to showcase collections and provide guidance on style and fit—bringing a human touch to the digital storefront and giving customers the confidence they need to follow through with a purchase.

After the first conversation, store teams can invite customers to their contacts list. Once added, store teams can text and email shoppers to let them know when a product is back in stock or to share new product releases—growing loyalty and strengthening relationships long after the first transaction.

Veronica Beard joins leading brands around the world partnering with Hero to offer customers a seamless virtual shopping experience. Read our customer stories to discover how others are making online shopping more human.

About HERO®

HERO® is the #1 virtual shopping app for stores, powering Nike, Levi’s, Deciem, rag & bone, UNTUCKit and more. Our technology makes it effortless to text, chat and video call with customers; growing ecommerce sales while converting online visitors into offline customers.

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