The experience of IWC boutiques — online.

IWC Schaffhausen, the leader in luxury watchmaking, is partnering with HERO® to introduce the online world into its retail network; offering a new way for online clients to shop with advisors in boutiques.

Last week HERO® joined IWC and Richemont in Paris to present the partnership to tens of thousands of visitors at VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation.

Starting in boutiques in Schaffhausen, Munich, Singapore, New York and Los Angeles, clients visiting IWC online will have the ability to connect and chat with an advisor in the boutique for a highly personal shopping experience.

Using the HERO® in-store app, advisors are empowered to assist online clients, sharing photos, videos and recommendations and even live-streams that bring to life the beauty of IWC timepieces.

This groundbreaking partnership confirms IWC Schaffhausen‘s dedication to exceptional service however and wherever our clients are choosing to shop.

About HERO®

A leader in conversational commerce, HERO® is the messaging app for stores, powering Nike, adidas, Levi’s, Harvey Nichols, rag & bone and more. Our technology makes it effortless to text, chat and video call with customers; growing ecommerce sales while converting URL visitors into IRL customers.

Read next: