Global British lifestyle brand Ted Baker has partnered with HERO® to bring the immersive nature of its stores to customers online. At the tap of a button, customers can now connect with in-store style experts for a personalized virtual shopping experience through text, chat, and video call.
Born in 1988 as a men’s shirt specialist, Ted Baker now delivers its unique point of view across womenswear, menswear, footwear, and accessories. Known for its clever yet subtle attention to detail and colorful prints, the quintessentially British brand is carried in over 400 locations around the world.
With Hero, Ted Baker continues its extraordinary streak, empowering store teams to extend their knowledge and expertise beyond the four walls of the store. Associates are now able to offer an elevated shopping experience to online customers around the world.
“As our e-commerce channel continues to grow during the coronavirus pandemic and beyond, elevating the online customer experience is a key business priority. By partnering with Hero, we are enabling critical tools to stay connected with our customers and bring the physical shopping experience to them in the comfort of their home”
Store teams are able to guide online customers through their shopping journey with Hero by gaining visibility into which products shoppers are browsing in real-time. Associates can access Ted Baker’s entire omnichannel stock, not just products available in-store, allowing store teams to share personalized products recommendations drawn from an extensive inventory.
Ted Baker store teams can even bring the conversation offline by scheduling in-person appointments with customers and arrange shipping from store. Our research shows 1 in 3 customers visit the store after interacting with an associate.
With built-in clienteling, store teams can text and email with shoppers to share new product releases and to notify customers when a product is back in stock—growing loyalty and customer lifetime value long after the first transaction.
Continues Jennifer Roebuck, Chief Customer Officer, “We welcome the extension to Hero, which will allow the Ted Baker customer to continue experiencing the highest levels of customer service in a way that is most convenient to them across Black Friday, Cyber Monday, and throughout the holiday period.”
Ted Baker joins leading brands around the world partnering with Hero to offer customers a seamless virtual shopping experience. Read our customer stories to discover how others are making online shopping more human.
Stores Are the New Studios, Associates Are the New Creators
Discover how Ted Baker is bringing the power of what makes IRL shopping special into the online shopping experience and turning product experts into brand influencers.