Jonathan Adler Delivers the Experience of the Showroom Virtually With HERO®

Potter, designer, and author Jonathan Adler launched his namesake brand after leaving his day job to pursue his love of pottery. In 1993, Barneys bought a collection of his pots. Just five years later he opened his first store in SoHo, New York City.

With a belief that our homes should make us happy, Jonathan Adler is known for glamorous designs that can be found in restaurants, hotels, and homes across the globe. What they all have in common is a commitment to impeccable craftsmanship and luxury, reflected in everything the brand touches, from furniture and lighting to decorative objects and tabletop collections.

Today Jonathan Adler’s impressive showrooms occupy stunning locations in Los Angeles, New York City, Chicago, and London, in addition to more than 1,000 wholesale partners that carry the brand’s unique goods.

With Hero, Jonathan Adler is bringing the high-touch service of its iconic showrooms and its signature approach of luxury with a sense of humor to online customers, ensuring it remains the premiere ecommerce destination for homeowners with great taste around the world.

Product Expertise: Anytime, Anywhere

Since late 2018, Jonathan Adler has extended the expertise of its showrooms to millions of customers browsing online through text, chat, and video. Particularly powerful during quieter trading hours in-store, associates instantly answer customer questions, advise on style, and showcase items through photography and video, straight from the showroom floor.

The most common questions come in the form of requests for customization, advice on complementary products, and measurement and scale. Design experts provide 1-on-1 service in real time just like they would in-store and the results speak for themselves: online customers shopping virtually with an associate are 7x more likely to buy and spend 2x as much.

“Hero helps us bridge the gap between our physical and online showrooms. Customers are able to connect live with design experts for everything from simple product questions to full-on consultations, giving them the knowledge and confidence they need to make a purchase,” comments Anne Catapano, Head of eCommerce, Jonathan Adler.

“Hero helps us bridge the gap between our physical and online showrooms. Customers are able to connect live with design experts for everything from simple product questions to full-on consultations, giving them the knowledge and confidence they need to make a purchase.”

Anne Catapano, Head of eCommerce, Jonathan Adler

Using HERO® live from the showroom.

Driving Online Traffic to Offline Stores

In a digital-first world where the shopping journey begins online, Jonathan Adler leverages Hero’s powerful virtual shopping tools to supercharge digital sales and to increase store footfall.

Hero intelligently matches online shoppers with the store closest to them. Once connected, design experts can invite customers into the showroom at a time that suits them best to complete their shopping journey. Shifting from online to offline seamlessly gives customers the confidence to follow through with a purchase: 60% of sales driven by Hero are completed in-store.

Between an elevated virtual shopping journey and the ability to invite customers into the showroom at their convenience, the entire experience is as warm and personal as Jonathan Adler.

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About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.