INTERMIX Offers Virtual Shopping With HERO®, Sees Up to 15x Conversion

INTERMIX, the collection of specialty boutiques carrying established and emerging designers, part of Gap Inc. officially announces their virtual shopping service in partnership with HERO®.

Known for its in-store personal styling services, INTERMIX launched virtual styling last year, connecting in-store stylists with online shoppers via chat and video. With a sharp increase of people shopping from home, the INTERMIX team fine-tuned the customer experience and brought the in-person relationships stylists have with their clients online.

With no physical limitations, the INTERMIX team has now assisted customers from 18 different countries virtually. The one-on-one relationships stylists built with customers online have yielded impressive results—those sessions are 15x more likely to convert to an online purchase.

Store teams also have the ability to add customers to their contacts list, continuing the conversation via text message to update shoppers on new drops and releases, and answer any future questions.

To promote virtual shopping, INTERMIX launched “Ask a Stylist,” a new social series that addresses everything from styling needs and how to incorporate upcoming trends to questions on size and fit.

Experience INTERMIX’s virtual styling appointments by clicking on the chat bubble at the bottom right-hand corner of the site here.

INTERMIX joins leading brands around the world partnering with Hero to offer customers a seamless virtual shopping experience. Read our customer stories to discover how others are making online shopping more human.

About Hero®

Add the “IRL” experience to your online store, with the #1 virtual shopping platform. Headquarted in London and New York. Hero is trusted by brands including Levi’s, Nike, Herman Miller and LVMH.