HERO® Announces Partnership with Credo Beauty

We’re thrilled to announce our award-winning partnership with Credo Beauty, the largest clean beauty retailer in the US. CredoLive is a whole new personal shopping experience, instantly connecting digital shoppers with an in-store clean beauty expert for product advice on anything from skincare to makeup.

The founding story

No strangers to the industry, the founding team behind Credo Beauty previously took Sephora in 1997 from an unknown concept to the global success story it is; going from zero in revenue to $600 million in just six years.

This time, Credo Beauty is dedicated to discovering the best, cleanest indie and luxury brands around, providing the largest collection of safe, non-toxic beauty products from brands that include Goop, Lily Lolo and Josh Rosebrook.

Dawn Dobras became Credo’s CEO in May 2018, joining COO and co-founder Annie Jackson

Experience comes first

With a rapidly growing number of locations across the US, including Los Angeles, New York City, Brooklyn and Chicago, stores are hiring aestheticians and makeup artists to provide the exact product match for each and every customer.

As a brand built in the digital age, their aim was to ensure this same experience could be extended to online shoppers.

“Every day, our goal is to help new customers understand how to move away from conventional, toxic beauty and skincare products and try equally effective, non-toxic products. But understanding Clean Beauty can be complicated” comments Dawn Dobras, CEO — Credo Beauty.

“Hero is the perfect partner to take what works exceptionally well in our stores, and translate it to new customers on our website.”

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(Left) A Clean Beauty Expert LIVE in store through HERO (Right) A recent Instagram campaign for CredoLive

The next best thing to being there

Credo’s entire team of experts across all eight locations are empowered with the HERO® app, giving them the ability to shop along with online customers seeking advice on-demand. Through authentically-shot photos, short videos, personalized recommendations and even livestreaming, experts in-store can provide a deeply-human experience — online.

What’s more, Credo Beauty has thoughtfully educated their customers since day one as to the power of the proposition and how it can elevate their online shopping experience. From email bursts, to contextual Instagram campaigns, they have successfully tapped into their loyal base as well as using the platform to engage net-new customers; giving shoppers the comfort to buy beauty online, solving one of the greatest challenges in the beauty industry.

“Hero has provided us a platform for exceptional customer connections and personalized service…CredoLive has greatly improved our conversions and enabled better customer engagement.
— Dawn Dobras – CEO, Credo Beauty

Update: In June 2019, the Credo Beauty & HERO® partnership was recognized by Glossy as the beauty industry’s Best In-Store Technology Innovation.

About HERO®

A leader in conversational commerce, HERO® is the messaging app for stores, powering Nike, adidas, Levi’s, Harvey Nichols, rag & bone and more. Our technology makes it effortless to text, chat and video call with customers; growing ecommerce sales while converting URL visitors into IRL customers.

Read next:From lipstick swatches to live demos: How store associates are boosting online beauty sales, an in depth analysis by Glossy on HERO’s partnership with Harvey Nichols.