Faherty began with brothers Alex and Mike Faherty’s dream of one day launching a brand that merged a love of casual surf culture with high-quality, durable, and sustainable materials. Today the family-owned business has 15 brick-and-mortar locations and is carried in over 250 stores across the United States.
At a time where customers are increasingly shopping online, Faherty has empowered store teams with the Hero app to extend their knowledge and expertise beyond the four walls of the store. Through text, chat, and video call, store teams can offer an elevated shopping experience to customers around the world, building deeper relationships in the process.
“After seeing a significant growth in our site traffic, we knew we needed to connect as many of our digital customers as possible with our store experts”
Hero gives store teams powerful tools to guide online customers on their shopping journey, including the ability to see what products shoppers are browsing in real-time and visibility of Faherty’s entire omnichannel stock—not just products available in-store. Furthermore, Faherty store teams can bring the conversation offline by scheduling in-person appointments with customers and arranging contactless curbside pickup.
Continues Founder and CEO Alex Faherty: “Hero stepped in to save the day — the diverse communication functionalities have provided us a way to directly link our e-commerce audience with our team members. We see an incredibly high conversion rate with Hero, and are thrilled to be able to provide our customers with such a seamless omnichannel experience.”