HERO® Helps Bring abc carpet & home to a New Generation of Shoppers

For home decor enthusiasts and lovers of design, no trip to New York is complete without a stop at the iconic abc carpet & home landmark location in the heart of Manhattan’s Flatiron district. Cherished by visitors and locals alike, abc home has been called “the most magical home destination in New York” and offers a singular experience at the intersection of art, design, and sustainable living.

A family-owned business since its founding in 1897, abc began as a pushcart business selling carpets, expanding over the years into art, bedding, bath, furniture, ceramics, lighting, and even skincare and wellness sourced from artisans locally as well as globally.

Spread across multiple floors at its landmark Manhattan location and its Brooklyn outlet, abc is renowned for providing inspiration and design expertise, as well as for its perennially popular restaurants: abc kitchen, abc cocina, and abcV.

Bringing abc home & carpet Online

In recent years, the abc team has sought to bring the experience and curated product assortment of its physical locations to a new generation of online shoppers.

Beginning with a relaunch of its website, the brand has undergone a complete transformation. It’s completed renovations at its 888 Broadway landmark, created a new cross-category trade program, developed a platform for in-store and digital appointments, and implemented Affirm payments across ecommerce, among others.

The brand has also been working diligently to translate the magic of its store experience into the digital space through storytelling, rich creative, and new support services.

The team has also expanded abc’s presence on sites like Pinterest and Instagram, where they’ve attracted hundreds of thousands of passionate followers through the emphasis on collective creativity and inspiration that is felt in their stores.

The Physical Experience, Digitally

To further enhance the ecommerce experience, abc home recently rolled out HERO® across its website, enabling online customers to shop virtually with abc home’s in-store teams via text, chat, and video calls.

This passionate group of design and home enthusiasts—many of whom are long-tenured employees with decades of expertise—is now available to help with everything from advice on the right lighting fixture to the perfect everyday flatware.

“Our in-store experience has been core to abc carpet & home’s brand since the beginning. Hero helps us bring the spirit of our store and our team to an entirely new group of shoppers,” said abc carpet & home CEO, Aaron Rose.

Partnering with Hero

abc carpet & home’s corporate and trade clientele can also take advantage of personalized concierge-style service through Hero, with the ability to tap the team (including experts with 40+ years of experience) for guidance on furniture selection, custom rugs and carpets, and any other decor they’re interested in.

Both corporate and individual shoppers can leverage the power of Hero’s video calling feature, which will allow them to see items in real life and get a sense of how they’ll look in their home or office, a particularly powerful feature when shopping for furniture and decor. abc’s partnership with Hero allows clientele to access quality expertise directly through this new channel, wherever they are.

Local shoppers also benefit from this new functionality by giving customers the ability to message the store to inquire about product availability, arrange a time to visit the store, or schedule curbside pickup.

abc carpet & home joins leading brands around the world partnering with Hero to offer customers a seamless virtual shopping experience. Read our customer stories to discover how others are making online shopping more human.

About HERO®

HERO® is the #1 virtual shopping app for stores, powering Nike, Levi’s, Deciem, rag & bone, UNTUCKit and more. Our technology makes it effortless to text, chat and video call with customers; growing ecommerce sales while converting online visitors into offline customers.

Read next: